“There are only two things in a business that make money – Innovation and Marketing, everything else is cost” Peter Drucker AKA 'the father of modern management'

Why Strategic Marketing is a MUST

Just over a third of those (35%*) fail due to a lack of market need and a fifth (20%*) suffer due to being outcompeted in the market, making Market Orientation & Research; the basis of all successful Marketing, fundamental to business success.

14% of business fail due to poor marketing and it is estimated that over 50% of SME's don't have a clear marketing plan, wasting valuable time and money on activities that simply don't deliver against business goals.

* CB Insights 2021

Why Strategic Marketing is a MUST for Business Growth
Why Strategic Marketing is a MUST for Business Growth

I'm Dawn, a commercial, marketing & strategy consultant with over 25 years experience delivering value to some of the globe's leading brands across both B2C and B2B sectors.

Following a successful corporate career leading commercial & marketing teams at board level, I took the decision set up New Eos - a consultancy with the core objective to empower SMEs with world-class marketing strategies that turn every investment into sustainable growth.

As a Consultant and Fractional CCO / CMO, I support SME's developing commercial, marketing & product strategies to deliver against business objectives without the full-time cost.

A strong background in Digital Transformation, I'm competent across a range of Project Management, Performance Marketing incl. CRM, ERP, Martech & Ecom platforms as well as being a Microsoft 365 & Sharepoint super user.

Based in the North West of England, I work with clients across the UK and Europe - making use of my German and French language skills.

Commercial | Marketing | Strategy

I have worked with a variety of businesses across numerous sectors throughout my career. Adding deep industry knowledge to my 25 years strategic commercial marketing experience is the winning formula, allowing me to hit the ground running, adding value to my clients from day one.

Do I have experience of your sector? Do you need marketing direction? If so, make contact today.

Sector Expertise

MANUFACTURING
MANUFACTURING
CONSTRUCTION SECTOR
CONSTRUCTION SECTOR
TECHNOLOGY AND IT SERVICES
TECHNOLOGY AND IT SERVICES
CONSUMER ELECTRONICS
CONSUMER ELECTRONICS
SUPPLY CHAIN MANAGEMENT
SUPPLY CHAIN MANAGEMENT
HARDWARE AND SOFTWARE AS A SERVICE
HARDWARE AND SOFTWARE AS A SERVICE
MEMBERSHIP AND LOYALTY ORGANISATIONS
MEMBERSHIP AND LOYALTY ORGANISATIONS
RETAIL SECTOR
RETAIL SECTOR
FENESTRATION AND GLAZING
FENESTRATION AND GLAZING
MUSIC INDUSTRY
MUSIC INDUSTRY
ELECTRIC VEHICLE CHARGING
ELECTRIC VEHICLE CHARGING
CREATIVE SERVICES
CREATIVE SERVICES

As well as me, NEW EOS has two other permanent team members - one who is skilled in audio, music & live events sector, one who is skilled in walking, eating, stealing treats and catching (but not fetching) balls - I'll leave you to guess who's who! Seriously, I've built up quite a network of experts over the years and depending on the project, can draft in support as required.

Dawn Stockell

CEO - Chief Everything Officer

Phil Hall - Chief Audio Officer
Phil Hall - Chief Audio Officer
Philip Hall

CEEO - Chief Everything Else Officer

Pudd Ing - Chief Cuteness Officer
Pudd Ing - Chief Cuteness Officer
Pudd Ing

CCO - Chief Cuteness Officer

Network of Trusted Partners

Drafting in support as and when relevant

Dawn Stockell, Chief Marketing Officer
Dawn Stockell, Chief Marketing Officer

The Bigger Picture