“There are only two things in a business that make money – Innovation and Marketing, everything else is cost” Peter Drucker AKA 'the father of modern management'

Strategy-Led Commercial Growth

In a volatile UK market, marketing is no longer a creative outpost - marketing is the commercial engine of the business.

According to the 2025 Confessions of a CMO report, companies that embrace this shift toward integrated, customer-centric leadership achieve 1.4x higher top-line performance.

Once mocked as the "colouring-in" department, today, marketing is commercial, and commercial is marketing.

Why Strategic Marketing is a MUST for Business Growth

I'm Dawn, a commercial, marketing & strategy consultant with over 25 years experience delivering growth and value to some of the globe's leading brands across both B2C and B2B sectors.

Following a successful corporate career leading commercial & marketing teams at board level, I took the decision set up New Eos - a consultancy with the core objective: to empower SMEs with world-class marketing strategies that turn every investment into sustainable growth.

As a Consultant and Fractional CCO / CMO, I support SMEs developing commercial, marketing & product strategies to deliver against business objectives without the full-time cost.

A Digital Transformation expert with a focus on AI-enabled workflows, I am competent across Project Management, Performance Marketing (CRM, ERP, Martech), and E-commerce. I combine my status as a Microsoft 365 & SharePoint super-user with generative AI proficiency to build smarter, more scalable business solutions.

Commercial | Marketing | Strategy

Get in touch to explore how New Eos can support your business achieve it's growth potential

I have worked with a variety of businesses across numerous sectors throughout my career. Adding deep industry knowledge to my 25 years commercial marketing experience is the winning formula, allowing me to hit the ground running, adding value to my clients from day one.

Do you need marketing direction? If so, make contact today.

Sector Expertise

As a Fractional CCO/CMO, I provide the high-level strategy and in-house leadership required to drive commercial growth. That said, I don’t just leave clients with a roadmap and no driver.

My approach, however, is rooted in total objectivity: unlike the traditional marketing agency model, I don't build strategies designed to feed an "in-house" machine or maximise my own overhead.

My only KPI is your business goal. I develop a strategy based strictly on the client's needs to scale - whether that involves AI-driven Digital Transformation, Martech implementation/optimisation, or a Brand overhaul. Once the strategy is set, I act as the orchestrator:

Agnostic Strategy: I recommend the solutions that work, not the ones that are easiest for me to sell/fulfil/profit from.
Trusted Network: To ensure seamless execution, I provide access to my vetted network of specialists - from full-stack developers and data analysts to elite graphic designers.
Precision Scaling: I hand-pick the right talent from this network to fit the specific project at hand. This means clients only pay for the expertise you need, when you need it.

Strategic Leadership | Scalable Execution

Get the agility of a part-time executive with the execution power of a world-class team, all while maintaining the peace of mind that every recommendation is made with your bottom line in focus.